Terrance Close I Creative
Creative director & design lead specialising in brand revitalisation through strategic storytelling
and digital innovation. Over 20 years bridging traditional craft and modern digital transformation.
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Creative Integrator
I am a creative with over two decades of experience building and revitalising global brands through the intersection of design, storytelling, and digital transformation. My career has evolved from leading creative teams in fashion retail and publishing to driving innovation within world-class agencies such as Accenture Song and King James Group. I have spent my career creating work that doesn't just look beautiful, but moves audiences and builds brands that endure.
Today, I thrive at the frontier where human insight meets intelligent design. While my foundation is built on decades of strategic craft, my current focus is on the transformative power of Generative AI. By integrating tools like Gemini, Adobe Firefly, and Vertex AI, I develop workflows that accelerate ideation and push creative boundaries while maintaining absolute brand integrity. I am a lifelong learner dedicated to shaping the future of creative direction by bridging the gap between traditional leadership and the limitless potential of technology.
Strategic Expertise
Decades of Impact
Over 20 years of experience building and revitalizing brands through a mix of design, storytelling, and digital transformation.
Creative production
Advanced proficiency in Adobe Creative Cloud and Figma, with focus on commercial-grade execution and visual consistency.
Editorial design
Proven track record in publication layout and high-stakes corporate presentation systems.
Technical integration
Sound knowledge of digital asset management and multimedia content conversion.
Multi-Disciplinary Leadership
Proven track record in leading creative teams, managing studio operations, and overseeing complex brand identities across advertising, retail and publishing.
Business Growth Focus
Expertise in creative storytelling, ensuring brand continuity and engaging presence for global entities.
Generative AI Adoption & Innovation
AI-Driven Workflows: Actively integrating Gen AI into concept development, visual storytelling and content creation to accelerate ideation while maintaining brand integrity.
Continuous Learning: Completed the Google Generative AI Leader program and holds foundational certifications in Adobe GenStudio and Firefly Custom Models.
Future-Ready Strategy: Developing AI-driven workflows that empower creative teams to work smarter and push the boundaries of traditional design.
Technical Toolkit
Design & Creative
Adobe Creative Cloud (InDesign, Illustrator, Photoshop), Bridge,
Adobe Express, Figma
AI Tools
Perplexity, ChatGPT, MidJourney, Gemini, Vertex AI, Copilot and Adobe Firefly
Collaboration
Google Workspace, Microsoft Office Suite,
Trello
Multimedia
iMovie, video and sound conversion software for interactive presentations
Top Companies
Accenture Song
Creative Director 2023–Present
King James Group
Creative Director 2015–2023
Draftfcb (FCB)
Creative Studio Manager & Art Director, Fast Track (2007-2014)
TBWA\Hunt\Lascaris
Senior Designer
Clients
Tech & Media
Meta, Accenture
Finance and Insurance
Sanlam, Santam, Glacier, TymeBank, HSBC
FMCG & Retail
Pick n Pay, Spar, Pepsi Co., Distell, Cape Union Mart
Energy & Transport
BP, Riyadh Air, Vodafone, Engen
Professional Certifications
Adobe Expertise
  • Adobe Analytics Foundations
  • Firefly Custom Models and Services Foundation
  • Experience Manager Foundations
  • GenStudio for Performance Marketing
AI Integration
  • Integrating Generative AI into Creative Process (LinkedIn Learning)
  • AI Agents for Everyday Professionals: Simple Automations to Speed Up Your Work
    (LinkedIn Learning)
  • Reinvention with Agentic AI
  • Thriving Together
Career Journey
Over two decades of progressive growth across fashion retail, publishing, and global digital agencies, culminating in current leadership role at Accenture Song.
Current Role: Accenture Song
Creative Director
Leading creative direction for global clients, integrating AI-driven workflows and strategic brand development. Fostering collaborative environments where human insight meets intelligent design to build enduring brands.
Let's Create Together
Contact Information
Phone: +27 83 776 3378
Committed to fostering collaborative environments where human insight meets intelligent design to build enduring brands.
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